When writing the best rental listings possible, finding the right words to describe your property is crucial for convincing folks to stop by for a tour. The right description can convince people who are hesitant about your community, or feel unsure about whether they want to rent at all. Scott Safadi of Cal Bay Property Management recommends writing several drafts of your rental listings and read them through the eyes of several kinds of renters. How would a single mom with three kids read your listing? What about a bachelor who has just graduated from college? How would a couple of newly retired seniors respond to your ad? While there’s no way to guarantee their responses, putting on a different persona as you read can really help.
Of course, there are also some words you should avoid no matter what. They might surprise you, though! Here are five Scott Safadi always avoids using when listing a rental. They are:
- Clean. Just the word clean can conjure images of a dirty apartment. Clean should go without saying, so don’t include it in your listing!
- Penthouse. Unless you’re renting to the wealthy and really do have a penthouse suite to offer, avoid using this word. Just because a unit is on the top floor doesn’t make it a penthouse. All this word does is draw comparisons to actual luxury living, so expectations will be far too high for anyone who does bother to stop by for a tour.
- Unique. This word means different things to different people, and you simply never know what connotation it might have for folks reading your listing. For many, unique translates to something they’ve never seen before. While a few risky renters might be willing to entertain this idea, most people want fairly standard apartments. Standout features should be described as anything but unique!
- Cheap. So you’re offering an affordable housing option. Great! Stick with the word affordable and stay away from the term cheap. It implies low quality and low value rather than simply low price.
- Original. Even if your units boast historic exposed brick walls, avoid the term original in your listing. It can imply that the apartment has never been updated. If you’re renting out an older space, embrace the charm of the historic background of the place and avoid words like original to describe them.
However you decide to promote your vacancies, avoid these five words and you’ll be on the right track!
— Scott Safadi, Cal Bay Property Management
Nobody enjoys seeing bugs in their home. They’re creepy, often unexpected and give off the impression that your space is dirty. The reality is, though, that bugs make their way into even the cleanest of homes and apartments – especially when pets come in and out of your space daily.
A lot of responsibilities fall to the property manager. You’ve got a million tasks to juggle at any given time, so naturally, security can fall by the wayside if you’re not careful. That’s why installing security cameras on your property may be a good move.
Security cameras can be as big or as small an investment as you’d like. Scott Safadi of Cal Bay Property Management recommends installing cameras in parking lots to start. Your residents and guests will appreciate the added security. Should car break-ins be a problem, you’ll have captured the incidents on tape.
Before you wire your entire property, though, consider why you’re doing so. If you’re hoping to scare off would-be burglars, then perhaps fake cameras are all you need. These are affordable and are a great crime deterrent. Of course, if a crime does occur and you need footage, you’ll be out of luck.
Security lighting can also do wonders for deterring crime. Lights may indeed be a better investment for your money, at least up front. Shining a light on parking lots, stairwells and hallways can go a long way to making your tenants feel safer.
There’s no right answer for this question – installing security cameras is a choice each property manager must decide for themselves!
– Scott Safadi, Cal Bay Property Management
xcellent service and when a tenant is particularly grateful, ask them to review you on Yelp!